Synonyms for influence

verb

• induce into action by using one's charm
• have and exert influence or effect
• shape or influence; give direction to

noun

• a cognitive factor that tends to have an effect on what you do
• a power to affect persons or events especially power based on prestige etc
• causing something without any direct or apparent effort
• one having power to influence another
• the effect of one thing (or person) on another